Anticipation of Affective Influence of Visual Effects

We have investigated affective influence derived from the visual effects in moving images. In this paper, we confine ourselves to transition, especially dissolve, as one of the visual effects.

We found that the influence of transition can be anticipated by the impressiveness of the pre-transition and post-transition images. If both images are simple, the post-transition image is dominant in affective influence. And if both are complex, more impressive images are dominant in affective influence. Moreover, in the former case, the influence is independent of duration of transition, while in the latter case, the dominance of the post-transition image increases with the duration of transition.